I’M ETHAN FOSTER
Product Marketing Manager
With seven years of strategic project management and four years of direct Product Marketing experience, my professional experience has spanned B2B, B2C, and SaaS marketing, campaign, and project management.
Currently, I work as a Product Marketing Manager with Housecall Pro for Fintech solutions like B2B Financing, HCP Money, Bill Pay, and Expense Cards to our "Pros" (home service professionals). Our products are focused on championing those Pros to success in the office and out in the field so they can grow and scale their business.
In all my work, I use an aptitude for market research and an affinity for clear lines of communication to bring strategy and creative deliverables to market through strong cross-functional collaboration. Understanding our customers and the real solution our brand provides is my highest priority across every campaign, headline, and design.
Raised in West Texas, transplanted to Salt Lake City to study Marketing at Westminster College, and now living in Chicago.
Top Competencies
Marketing Research
Investigating the audience, the product, the competitive landscape, and other factors to ensure successful launches, proper positioning, and a cohesive in-house understanding.
Design Thinking
Using empathy, active listening, and research to understand audiences and their interaction with a brand—past, present, future—to enhance their experience using an iterative approach.
Inbound Marketing
Curating an experience for clients / customers that continues to attract them to the brand by bridging creative design, marketing principles, sales techniques, and human understanding.
Go-to-Market Strategy
Defining the core and peripheral audiences, messaging, timing, and channels for new and revamped product launches while keeping teams on-track and stakeholders keyed in.
Strategic Campaign Planning
Drafting campaign concepts that speak to the customer experience, uplift the brand, and maintain the goals of the POs while creating a fluid brief for creative teams to execute.
Omnichannel Marketing
Building all campaigns with an emphasis on omnichannel and targeted marketing strategies that reach customers through multiple touchpoints and messaging tactics.
Experience
Product Marketing Manager
Housecall Pro
May 2024 - Present
Product Marketing, Senior Associate
Housecall Pro
August 2022 - May 2024
Product Marketing Manager
AAPC
February 2021 - August 2022
Marketing Coordinator
AAPC
August 2020 - February 2021
Proud Westminster Griffin
Westminster University Gore School of Business, Bachelor of Science in Marketing (May 2018)
Relevant Coursework
Accounting Principles, Applied Business Math/Modeling, Business Law and Ethics, Contemporary Business, Desktop Publishing, Elementary Macroeconomics, Elementary Microeconomics, Elementary Statistics, Principles of IRM, Principles of Management, Principles of Marketing, Principles of Advertising.