Early GTM Strategy | Sales and Partner Enablement | B2B SaaS
Product Marketing Manager
Over the last five years, I’ve built my career around launching fintech and emerging technology products, supporting partners and sales teams with enablement tools, and designing full-funnel engagement strategies that deliver real adoption.
My work centers on cross-functional collaboration by partnering closely with Sales, Product, and Engineering to build enablement systems, streamline go-to-market execution, and design full-funnel strategies that drive adoption.
I’ve led go-to-market strategy from Alpha to GA, created nurture sequences that support retention, built onboarding flows that simplify complexity, and developed content systems that increase efficiency across teams.
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Some Highlights
Rewrote the full nurture sequence for a comprehensive product suite, aligning lifecycle messaging across Zest AI's multiple offerings
Built a centralized content repository at Zest AI to streamline access to decks, guides, and assets for sales, product, and marketing teams
Designed and executed campaign strategy that resulted in more than $64M in loan originations for Housecall Pro's B2B Financing product
Managed enablement for fintech products at Housecall Pro, including sales training, scripting, onboarding flows, and compliance processes
Coordinated cross-functional campaigns at AAPC, aligning Product, Marketing, and Sales teams to deliver multi-channel GTM campaigns, resulting in $1.5M attributable revenue
Core Competencies
Go-to-Market Strategy
Defining launch plans from Alpha to GA—aligning product, sales, and marketing teams while developing messaging, sequencing, and channel strategy for new product rollouts.
Lifecycle Marketing Flows
Building full-funnel strategies and nurture flows that guide prospects from activation to retention—leveraging email, CRM, and content systems to support engagement across touchpoints.
Product Messaging & Positioning
Crafting clear, differentiated messaging that resonates with B2B and SaaS audiences—translating technical products into compelling value propositions rooted in customer insight.
B2B Campaign Development
Designing and executing campaigns tailored to a multipronged buyer journey, collaborating across Product, Marketing, and Compliance to deliver results in regulated and high-growth environments.
Partner & Sales Enablement
Creating scalable assets, onboarding materials, and training tools that empower internal and external teams to confidently go to market and drive adoption.
Marketing & Funnel Analytics
Using data and segmentation to evaluate performance, improve targeting, and optimize conversion across marketing efforts—connecting outcomes to strategy with a focus on ROI.
Select Campaigns & Projects
Demystifying Technical Products
Developed the concept and content structure for a top-of-funnel asset that simplified AI lending concepts for non-technical audiences. Collaborated with Product and Design to ensure accuracy while crafting a guide that helped lenders understand the real operational value of machine learning and GenAI.
Content Marketing Designed to Build Trust
I approach content marketing as a conversation, not a pitch. Focusing on building trust through clarity, tone, and timing, using content to guide prospects toward confident decisions. Writing with the end user in mind, ensuring every word respects the reader’s attention and adds value.
Expense Cards Go-to-market Strategy
Developed the messaging framework for the core product and the Cash Back Feature Release. Worked alongside key stakeholders across Product and StratOps to inform an Alpha → GA go-to-market strategy that focused on helping busy Pros see their potential earnings.
Strategic Content Activation for Thought Leadership
Led a multi-pronged launch strategy to activate a 20+ page industry report across internal stakeholders and external partners. Distilled key findings into focused narratives, deploying them through blogs, infographics, email campaigns, and social content. Resulting in 166.2% of target goal MQLs.
Experience
Product Marketing Manager
Zest AI
July 2024 - June 2025
Product Marketing Manager
Housecall Pro
May 2024 - July 2024
Product Marketing, Senior Associate
Housecall Pro
August 2022 - May 2024
Product Marketing Manager
AAPC
February 2021 - August 2022